Our latest collection was officially presented and exhibited last January at the Milano Home Fieramilano, marking another step forward for our brand. We have expanded our product range, introducing a wide selection of new watches. The Gropius and the Tiffany perfectly represent modern style while maintaining a classic and refined elegance. Other timepieces such as the Grease, the Lembo and the Ecleo demonstrate how simplicity and minimalism can have a remarkable visual impact. We also experimented with geometric shapes, proposing watches such as the Tetris and Mosaico, which make squares and sharp lines their strong point. There is also no shortage of funnier proposals such as the Tino, which introduces the figure of a little elephant in an essential and modern design.
New elements for every need
Also interesting is the decision to reduce the size of most of the new clocks, making it possible to meet any requirement, especially to optimize space. This playful theme has also been carried over into the picture frames, with models such as the Topino, the Elefantino and the Paperella, ideal not only for modern furnishings, but also for children's rooms. At the same time, there is no lack of more elegant solutions such as the Bliko, Vertigo and Riviera.
In the quest for renewal, without wanting to denaturalize, some of our iconic lines have also been revisited. One example is the ‘Farfalla’ line in the floor-standing toilet paper holder, which retains its place in our collection as a historical symbol of our brand. The silhouette of the cat has also been revamped in the Silvestro line, consisting of kitchen roll holders, napkin holders and toilet paper holders, with a cute design depicting the feline in a curious pose.
The choice of new colours
The aim of this collection is to increasingly connect with our audience and provide innovative and timeless products. Modern aesthetics were at the heart of this collection, inspired by contemporary design trends, with elegant lines and minimalist shapes. We also introduced new colours in tune with the colour trends of 2025: amethyst purple, mocha mousse, ochre, teal, ultramarine and petrol. These colours allow our products to adapt perfectly to modern living spaces, giving you a great choice of various colour combinations.
To realise this collection, we collaborated with designer Roberto Giacomucci, one of the best in the industry, who brought creative ideas and new perspectives. In addition to the products already mentioned, this collection saw the birth of the flower vases Memphis and De Chirico. The former is inspired by the 1980s movement, characterized by bright colours and geometric shapes, while the latter recalls the geometries of the paintings of the well-known painter Giorgio De Chirico. The only mirror released also followed this geometric trend, with the introduction of the Pixel model.
Great attention has been paid to the table, with modern, abstract lines such as Park, Bollicine and Mambo. At the same time, the Duck line introduces an original and nice touch, perfect for those who want a different decorative element.
When it comes to optimizing space, the Mik, Ghost and Bee coat hook sets offer practical and nice solutions, ideal for every corner of the house, from the entrance hall to the bathroom. Their compact shape makes them functional without being bulky.
In addition to novelties... beautiful traditions
Our expansion does not stop here: we are strongly committed to sustainability. Our products continue to be designed with eco-friendly materials and sustainable production processes, ensuring beauty and environmental responsibility. Finally, our commitment also extends to the customer experience. We have improved our online shop, offering detailed product descriptions, high-quality images and intuitive navigation. In addition, our customer service is always available to provide assistance, ensuring a smooth and pleasant shopping experience. As always, we are excited to share our journey with you and continue to offer unique products that enrich living spaces with style and personality.
