We are excited to officially present our latest collection, which marks a milestone for our brand. This collection represents a transformational journey, a desire for renewal and a decisive step change towards a new aesthetic. We have expanded our product range, introducing a wide selection of new photo frames. These include the Altamarea, the Vibra, the Milleintrecci with an entirely new and unique design, and the Mayfair which takes up the motif of the console table featured in our latest release.
In this quest for renewal, we have redefined our brand identity to reflect a modern sensibility. This transformation involves not only new products, but also a renewed approach to design and customer experience. A prime example is the 'Farfalloso' line, which, while being part of our tradition, fits perfectly into this renewed collection, maintaining our brand's distinctive signature over the years.
A conscious choice towards modernity
Our aim is to become more and more in tune with our customers, offering innovative and timeless products. The minimalist aesthetic is at the heart of our latest collection. We have drawn inspiration from contemporary design trends, incorporating sleek lines, minimalist shapes and innovative materials. This embrace with modernity ensures that our products are not only beautiful to look at, but fit perfectly into contemporary living spaces. The desire for renewal is also rooted in listening attentively to our customers. The new collection is a direct response to these insights, ensuring that each piece meets the evolving needs and tastes of our audience.
Our style has undergone a complete transformation, moving from classic to contemporary. This change is evident in the design language of our new products, characterised by bold, clean lines and a focus on functionality. This transition reflects our commitment to remain relevant in a rapidly changing market. We have employed innovative design techniques to bring this new style to life. Advanced production processes, new materials and a focus on sustainability are key aspects of our approach. These techniques have enabled us to create products that are not only stylish, but also durable and environmentally friendly.
The soul of our new products: creativity and innovation
To realise this new style, we collaborated with designer Roberto Giacomucci, one of the best in the industry, who brought about significant changes through creative ideas and new perspectives. This collaboration was instrumental in pushing the boundaries of our design capabilities, resulting in a unique and contemporary collection.
In addition to the photo frames already mentioned, this new collection has seen the birth of new coffee tables such as the Packtop and the Kandy, not to mention the most innovative and distinctive of them all: the Globe. These are characterized by their elegant finishes, versatile shapes and innovative storage solutions. Even the mirrors have undergone a total overhaul, opting for sinuous and simple shapes that offer great furnishing flexibility.
Great attention has also been paid to the table, with various lines to satisfy any modern taste. From the extremely geometric and modern Old line, to the Ficus line with references to nature, to the more particular and original Fluid line.
A new world of watches
Of course, among the new proposals, watches could not be missing. This is where the Nudo line, which recalls those of the past but with a totally new dial design, has found great favour. These include the Vienna watches, with a distinctive openwork design, and those with new dial prints in different styles such as Pied de Poule, Intreccio and Tartan. The centrepiece, as far as watches are concerned, is the Grace and the Eclipse. Two creations born from the careful choice of pastel colours with combinations that, together with the pendulum characteristic of these articles, create a lively and pleasant end result.
Big changes while maintaining good habits: sustainability
As part of our expansion, we are committed to sustainability. Our new products are designed with environmentally friendly materials and sustainable production processes. This focus ensures that our collection is not only beautiful, but also in line with our values of environmental responsibility.
Improving for you
Finally, our expansion aims to improve the overall customer experience. We have improved our online shop, offering detailed product descriptions, high-quality images and easy navigation. In addition, our customer service is always ready to provide assistance, ensuring a smooth and pleasant shopping experience.
